After Berlin, we export the Meet-a-Media session to Spain with the collaboration of TechHub and Google Campus Madrid.
TechHub Madrid helped us to select the active startups in the tech scene.
We invited journalists from diverse type of media, covering different topics as startups scene, marketing, economic matters, design.
This mix made it really interesting to understand which kind of storytelling a startup would need to prepare for a journalist depending on his media affiliation.
The two main points that came out of this session were:
- Common Mistake: Startup name is not understandable.
Improvement: Make it clearer. Repeat it if necesary and make sure we understood it.
- Common Mistake: Too technical and lack of a “human touch”.
Improvement: Leave technical details when we will ask you for it, unless it’s really necessary.
Check out the pictures of this session